All marketers planning to jump on football (soccer)'s mobile bandwagon over the next six months must look at how football clubs and seasoned mobile marketers engage mobile fans. With tips from the experts.
As the football-loving world (that's soccer if you’re from the US) winds itself up to a fever pitch in the run-up to the FIFA World Cup in South Africa in June, it's essential to take a look at the role that mobile plays in football. All marketers planning to jump on football's mobile bandwagon over the next six months please take note.